Mum's the Word
- Henda Coetzer
- May 7
- 1 min read
This one is for the mums who hold it all together.
I frequently work with a specific type of client...mums. She's strong. She is thoughtful. Despite her inner turmoil, she works tirelessly to keep her household running smoothly.
This blog is for her.
Maybe this is for you.

The Invisible Mental Load
I recently chatted with a lovely client who told me something that has stayed with me. She told me she wanted to leave me a Google review, but she couldn't. Not because she didn't want to, but she said "because what I have to say is too big to put into words."
As a professional organiser, I see this all the time: mums doing everything they can to keep
it together, yet silently cracking under the weight of their expectations. We don't discuss it enough.
But we have to. We are not built to do it all.
In today's environment, it is so easy to fall into a trap where we place too much emphasis on being productive, having all the 'things', multitasking, and 'doing it all' over the need for rest. We've been sold the illusion that we should be able to juggle a clean home,
thriving children, a career, appointments, and emotional support for the entire household… and have enough energy for self-care at the end of the day. It's not only exhausting; it's impossible.
Modern Australian women bear an immense mental load.
In fact, studies by Australia's ANROWS and the Australian Institute of Family Studies
demonstrate that women (particularly mums) perform the bulk of unpaid domestic and
emotional labor in the house, even when both couples work full-time. And the guilt?
Ah, the guilt. To outsource cleaning. For begging for assistance. For admitting that we aren't okay. Asking for help is not a failing. It is wisdom.
Outsourcing your time-consuming duties, such as organising, cleaning, laundry,
or meal preparation, is not indulgent. It is strategic.
It's how you make time for the things that are most important to you: time with your children,
mental clarity, a stronger connection with your partner, and your own well-being.
You value your time. You value your family. You, too, deserve to value yourself. Let go of the guilt.
Sometimes I hear from mums who feel terrible asking their spouses for additional help
because "he works all day" or "he earns the money". However, this is such an antiquated perspective. I can almost not believe we are still struggling with this notion in 2025!
It takes effort to run a household. Emotional labour is work. Raising children requires more than just your time; it takes your heart, mind, and soul. Let's rephrase it: asking for help does not imply that you're not doing enough. It means you're smart enough to realise you don't have to go it alone.
I invite you.
This May, in honor of all the incredible mums out there, the ones who keep it all together, I'm offering a compassionate promotion.
Book any half-day or full-day session during May and enjoy 2 of those hours completely free, for yourself or as a purchase for a mum you know who needs support.
Because you deserve more than just to survive. You deserve a home that allows you to exhale.
Henda
XOXOXO
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